Smart You

Animated web series about the limitations of algorithms

2020-2021

Smart You, your automated self, is the latest technology that will make your life easier.

Disguised as joyful advertisements, Smart You questions human agency in an AI-driven world, while unveiling the limitations of algorithms through the perspective of five different users.

A mirror that reflects your individuality

Smart You’s design came from the need to create a world where data collection and profilation are the foundational bricks.

Smart You is a clone: the manifestation of the user’s profilation. By accurately simulating personal behavior, Smart You automates everything you don’t want to do.

Empowered to discover the world

The Smart Universe has rounded edges and colorful tabs. A family friendly environment for you and your cute algorithmic companion.

By hiding behind a caring smile, Smart You can collect data on an even more personal level. The dream for every company is not to be seen as a company, but as a friend who you can trust.

An upgrade on life

It is convenient to let Smart You take decisions for you because it knows every step you took, every step everyone else took, and the statistically best decision to take in a specific situation.

While Smart You knows everything about you, you don’t have to bother on how it works or why it takes certain decisions. You just have to lay back and enjoy life!

Meet Mark

Working in the tech industry, Mark fetishizes frictionless technology and believes data will save the world. He’s at the head of Smart Technologies, the parent company of Smart You.

Meet Zoe

Zoe, a young entrepreneur, is the ideal worker who collaborates with Smart Creative to produce great work. While the technology should supposedly empower her, it more often locks her into the feed, leaving Smart Zoe do all the work.

Meet Jeff

Jeff is a retired farmer with strange hobbies. When the Smart tries to predict something he doesn’t want, it inadvertently changes his life in unpredictable ways.

Meet May

Mark only wants the best for his daughter, that’s why he chooses Smart Kids as May’s babysitter. Both the algorithm and the infant can’t properly judge their actions, creating the perfect mix for unsupervised shenanigans.